Scale up, and grow your business!

Now let's talk about the big thing, scaling your business.

Imagine your situation: (it may already be where you are).

You started a business slowly, by promoting your skills as a beautician, a hairdresser, a make-up artist or other. You were either working and selling your services on the side, on weekends or evenings. And finally, after some time, you launch your own business, and now you have loyal customers coming to you, and you find more every day, however you do not yet have enough to pay all your bills and save and, you are tight every month.

So, what can you do?

It depends on your business, zooming on your brand and your customer's experience, hire personnel, delegate tasks that you can, and learn how to market to your ideal customer is a start.

Your marketing and advertisement strategy is the key to reaching a broader and consistent flow of customers.

Depending on your industry, there may be some systems, that are proven and work well. For instance, today, lead generation, meaning email marketing to build a customer list and building brand awareness, can uplift your company. The ways to achieve these goals, are many, including using Facebook groups, Instagram reals and posts, and other social media tools such as Pinterest, X former Twitter and TikTok.

The time spent on posting your ads is also important; therefore keep track of it, because it can be time-consuming and planning your marketing message is critical too.

If you have the time to post or schedule your posts using marketing tools, such as HobSpot, Tailwind, or Hootsuite, that is great, however in case you do not and spend most of your time attending to your customers and managing all the bits and pieces of your business, then investing in a Social Media Manager or a Community Manager will help you save your time. Depending on your budget, a Social Media Assistant or Administrative Assistant may also reduce your costs, although they may not have as much expertise. Long term these updates may you save money too. A way to find your ideal professional could be by hiring them through sites like Fiverr and Upwork or search in your local classified ads.

Moreover, a sales funnel tool may help you to achieve your sales targets too because many funnel tools offer proven templates to promote your freebies and grow your email list, hence saving you time, and they also propose automated email options. Basically you can have all you need in one, and even options for your copywrite too.  

The best way to manage all this, if you do not want to spend hours learning the tool is to hire a Content Strategy Creation Manager. After buying a Sales Marketing Funnel tool the Content Strategy Creation Manager will help you with your advertising and will create effective funnels to reach your ideal client using social media.

The Sales and Marketing Funnel tool, will allow you to plan, market and sell your services, or products to your customers.

Here is a list of tools, each with a different scope, :

Mailchimp, it is useful to build your email list and send newsletters.

Wix and Podia for site creation.

Mailerlite for landing pages.

Canva to create images for your advertisements.

ClickFunnels to create effective landing pages for all your freebies and attract your ideal customer

All of these sites allow you to build what is called a Sales Funnel. Why use them? Because you need to attract your dream customer and build trust before you can convert them to buying your products. Basically, a funnel is the process of attracting your ideal customers by offering something and presenting your brand to them, then showing them how you value them and how your products can serve them too.

For those who have a budget to spend every month to invest in their business tools, ClickFunnels, is an excellent tool because it has multiple functionalities, in addition to creating landing pages for your freebies and helping you build your email list, with it, you can also create all your websites, your email campaigns and it always has new options coming up.

ClickFunnels is a real Marketing Tool Kit and after you buy it you can have several users at the same time. Therefore you can give access to your Sales Manager, who can log on to it from home, or wherever he is located, and create custom funnels and campaigns for you. If you are planning to create a membership it is also possible.

To conclude, even if you do not want to invest into personnel yet, invest in a tool to target and market to your ideal customer and does the heavy lifting without you having to lift the weights. Whether Mailchimp because it offers free services, and even creates website, although it's monthly paying premium cost is higher than ClickFunnels, it is taking a step towards scaling your business.

And if you are curious to discover ClickFunnels and want to see for yourself, or if you did not really understand what a Sales Funnel is and want to take a look closer. Please click on the button.

Try ClickFunnels for FREE and discover more